3 min readApr 2


Photo: Ron Lach on pexels

The Sunday Feed

Purple the sails, and so perfumed, that the winds were love-sick with them,” Shakespeare wrote. Cleopatra is said to have greeted Marc Antony on a boat with perfumed sails after the assassination of Julius Caesar and became the queen of Egypt.

Perfume is a feel-good stimulant that can relax you, improve the mood, make you feel sexy and act as a confidence booster. Having a scent memory can be quite special as it helps to remember things you want to remember.

Perfume has also an impact on our self-esteem and optimism: the perceived scent increases our sense of wellbeing which virtuously impacts the relationship with our self and consequently on our self-esteem. This way the odorous wake satisfies body and mind.

The sweet and nutty scent of vanillin, the main component in vanilla extract, appears to be the world’s favorite scent, according to a new study published in Current Biology.

Wilhelm Mülhens had been selling Eau de Cologne in Cologne’s Glockengasse since 1799. He named his company “Franz Maria Farina, Glockengasse 4711, Cologne” in order to profit from Farina’s reputation.

Since it was launched in 1921, CHANEL Nº5 EDP (DIVAIN-106) has sold millions of bottles and it is rumored that a №5 Chanel is sold every 30 seconds, making it the best-selling perfume in history.

Scents are known to have a psychological effect on you by uplifting your mood. Some scents that make you happy are Lavender, Jasmine, Neroli, Rose, Yuzu.

Top 10 perfumes for men.

1. Blu Atlas Atlantis

2. Yves Saint Laurent

3. Tom Ford

4. Christian Dior

5. Viktor Rolf

6. Giorgio Armani

7. D.S. & Durga, St. Vetyver

8. Maison Margiela Replica

9. Azzaro

10. Imaginary Authors

Top 10 women’s perfume

1. Chanel No 5

2. Gucci

3. Mainson Margiela

4. Chloe

5. Tom Ford

6. Maison Francis

7. Parfums de Marly

8. Yves Saint Laurent

9. Byerdo La Tulipe

10. Acqua di pharma

The global perfume market size was valued at USD 50.85 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.9%in 2023.

There are more than 7000 brands in the market. Here are some of the most expensive perfumes

• Shumukh by Nabeel: $1.5 million

• Golden Delicious by DKNY: $1 million

• Opera Prima by Bulgari: $235,000

• №1 Majesté impériale by Clive Christian Perfume: $215,000

• Parfum VI by Gianni Vive Sulman: $89,000

• 1 million, LUXE edition by Paco Rabanne: $57,000

• Les Larmes Sacrées de Thebes by Baccarat: $6,800

• Le N°5 Parfum Grand Extrait by Chanel: $3,500

• Poivre by Caron: $1,000

• Joy by Jean Patou: $850

To conclude: For every breath you take, I’ll be trailing you by the smell I emanate. Of course, it will only hold true if you are sitting close to me. Either in the front or by my side!

Happy Scenting!

John Khalkho — CEO: Dolores Education